How It Works
Three simple steps to get accurate calculations
1
Enter Store Metrics
Input AOV, margin, and shipping cost.
2
Estimate Conversion Lift
Project expected order increase.
3
Add Current Data
Enter orders and shipping revenue.
4
Get Optimal Threshold
See best threshold and profit impact.
Loading Free Shipping Threshold Optimizer...
Frequently Asked Questions
What is the optimal free shipping threshold?
Typically 1.2-1.5x your current AOV. This encourages add-on purchases without being unreachable. At $50 AOV, try $60-75 threshold. Test and adjust based on results.
Does free shipping increase conversion?
Yes, significantly. Studies show 10-30% conversion lift. Free shipping is expected by 66% of shoppers. Unexpected shipping costs cause 50%+ cart abandonment.
How do I offset free shipping cost?
Strategies: Threshold high enough to cover cost in margin, build shipping into product prices, negotiate better carrier rates, use flat-rate boxes, limit to certain products/regions.
Should I offer free shipping on all orders?
Usually no - threshold is better. Free on all: More conversion but hurts margin. Threshold: Increases AOV AND conversion. Exception: Very high-margin products or competitive pressure.
How do I test free shipping threshold?
A/B test: Show different thresholds to different visitors. Track: Conversion rate, AOV, profit per visitor. Run 2-4 weeks minimum. Start with 1.3x AOV as baseline.
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Results are estimates for informational purposes only. Consult professionals for important decisions.