How It Works
Three simple steps to get accurate calculations
1
Enter Item Details
Input price and cost for each bundle item.
2
Set Bundle Discount
Enter your planned bundle discount.
3
Estimate AOV Lift
Project expected increase in order value.
4
Get Optimization
See optimal discount and profit impact.
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Frequently Asked Questions
What is a good bundle discount?
10-20% is typical. Too low (under 10%) doesn't motivate purchase. Too high (over 25%) hurts margins. Target: Discount < (margin - 20%) to keep profits healthy.
How do bundles increase AOV?
Bundles increase AOV by: Adding perceived value (save X%), convenience (complementary items), discovery (try new products). Average AOV lift from bundles: 15-35%.
Should bundles be fixed or customizable?
Fixed bundles are easier to manage and have higher margins. Customizable bundles have higher conversion but more complexity. Start with 2-3 fixed bundles, add customization later.
How do I choose bundle items?
Bundle items that: Go together naturally, have different price points, include a hero product, introduce lower-sellers, or solve a complete problem together.
What is bundle cannibalization?
Cannibalization occurs when bundle buyers would have purchased items individually at higher total price. Estimate 20-40% of bundle sales are cannibalized. Still usually net positive due to volume lift.
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Results are estimates for informational purposes only. Consult professionals for important decisions.