Make data-driven marketing decisions with ROI calculators for every channel. Calculate Google Ads breakeven, compare SEO vs paid ads, optimize referral programs, and evaluate lead generation costs. Stop guessing which marketing works - start measuring real returns on every marketing dollar.
Optimize your advertising budget allocation across different marketing channels and campaigns.
Calculate the return on investment for cold email and outreach campaigns.
Calculate your breakeven CPA and max CPC for Google Ads. See if your lead generation campaigns are profitable.
Calculate yard sign and vehicle wrap ROI. See cost per lead, payback period, and required inquiry rates.
Compare local SEO ROI against paid ads. Calculate breakeven month and effective CPL over time.
Calculate maximum CPC you can afford on Google Ads
Compare long-term SEO ROI vs immediate paid ads
Optimize referral rewards for maximum net profit
Evaluate if lead gen marketplace fees are worth it
Determine marketing channel profitability
Set realistic conversion and close rate targets
Your max CPC = (Job Profit × Close Rate × Conversion Rate) ÷ Desired ROI. For a $500 profit job with 30% close and 10% conversion, max CPC is about $15. Our calculator makes this easy.
SEO typically takes 6-12 months to show results but has lower long-term CPL than paid ads. Our calculator compares total cost over time to show when SEO becomes the better investment.
Your referral reward should be less than your customer acquisition cost from other channels, typically 10-25% of first job profit. Our calculator finds the optimal amount for your business.
It depends on your close rate and job margins. With $20-80 lead fees, you need 20%+ close rates on decent-margin jobs to profit. Our calculator shows your break-even and walk-away thresholds.
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