How It Works
Three simple steps to get accurate calculations
1
Enter Sign Costs
Input cost per sign/wrap and expected lifespan.
2
Estimate Impressions
Define daily views and number of signs deployed.
3
Set Conversion Rates
Enter inquiry rate and close rate.
4
Review ROI
See cost per lead, payback, and lifetime ROI.
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Frequently Asked Questions
What inquiry rate should I expect from yard signs?
Typical: 0.01-0.1% of impressions become inquiries. High-traffic signs: 0.05-0.1%. Residential yard signs: 0.1-0.3% (neighbors are warm leads). Vehicle wraps: 0.01-0.05%. Test with unique phone numbers.
Are yard signs worth the investment?
Often yes. At $15-30/sign, 6-month life, even 1 job pays for 10+ signs. Best use: Job sites (neighbors see your work), busy intersections, complementing other marketing. Worst use: Low-traffic areas, without phone/website.
How much do vehicle wraps cost and are they worth it?
Full wrap: $2,500-5,000. Partial: $1,000-2,500. Lettering: $300-800. ROI: One job per month pays for most wraps in 6-12 months. They work best with high-mileage, visible parking, and branded uniforms.
How do I estimate daily impressions?
Vehicle wraps: 30,000-70,000 impressions/day in metro areas (industry estimate). Yard signs: Count cars passing × 2 (driver + passenger). Busy intersection: 500-2,000/day. Residential: 50-200/day.
How do I track sign/wrap leads?
Use unique tracking: Different phone number (call tracking), unique URL, QR code, specific offer ("mention this sign for 10% off"). Without tracking, you are just guessing at effectiveness.
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Results are estimates for informational purposes only. Consult professionals for important decisions.