How It Works
Three simple steps to get accurate calculations
Enter channel views and CTR
Start with monthly YouTube views and % clicking to your site.
Add opt‑in and email conversion
Set % of visitors joining your list and % of subs who purchase.
Review net value
Adjust price, discounts, refunds, fees, and margin to see realistic net value.
Viewer Funnel Value (YouTube → Email/Course)
Estimate net value from channel viewers through your site, list, and product funnel.
Share Your Scenario
Copy link with your current inputs
Quick Inputs
Total monthly video views across your channel.
Share of viewers clicking to your site from links (description, pinned comment, end screen). Typical 1–3%.
Share of visitors who join your email list. Typical 20–40% for targeted lead magnets.
Share of subscribers who purchase within your sequence/window. Typical 1–5%.
Average order value for your main product/course.
Variable margin after delivery costs (digital courses often 85–95%).
Advanced
Percent of purchases refunded. Typical 2–10%.
Blended Stripe/PayPal fees. Typical 2.9–3.5%.
Average discount off list price during promos/coupons.
Expected additional net value per subscriber over time beyond the first purchase (e.g., upsells, affiliates).
Results
Funnel Volume (Monthly)
Revenue & Value
Frequently Asked Questions
Is product price AOV?
What about recurring subscriptions?
Does this include sponsor revenue?
What are typical funnel benchmarks?
How should I attribute email LTV add‑ons?
Related Calculators
Explore more tools to help with your business decisions