How It Works
Three simple steps to get accurate calculations
Enter Channel Metrics
Provide average views, retention, and Tier 1 audience mix.
Select Integration Type
Choose mention vs dedicated, pre-roll vs mid-roll.
Review Pricing
See recommended price, negotiation range, and package discount.
YouTube Sponsorship Pricing
Estimate a fair sponsorship price per integration based on views, retention, audience quality, and format.
Share Your Scenario
Copy link with your current inputs
Sponsorship pricing
Recommended Price per Integration
Fair asking price per sponsored integration given your metrics
Negotiation Range
Negotiation range (±15%) around the recommendation
Effective CPM
Implied CPM at the recommended price
Effective CPV
Implied cost per view (CPV)
Package Price
Single integration (no discount applied)
How This Price Is Calculated
We estimate a fair sponsor price by applying a baseline sponsor CPM to your typical views and then adjusting for integration type (e.g., dedicated vs mention), viewer retention(likelihood viewers reach the ad), and Tier 1 audience share (markets with higher advertiser demand). The result produces a recommended price and a ±15% negotiation range.
Negotiation Tips
- Lead with the recommended price; keep the range for counteroffers.
- Highlight retention, Tier 1 audience %, and past campaign CTR/conversions in your media kit.
- Offer small multi-video discounts (3+, 6+, 10+) to increase deal size.
- Charge more for dedicated or deep mid-roll integrations with stronger hooks.
- Include proof points: audience surveys, brand recall studies, or conversion tracking from past sponsors.
- Set clear deliverables: video length, CTA placement, social amplification, and usage rights upfront.
- Consider seasonal premiums during high-demand periods (Q4, back-to-school, summer).
Ways to Increase Your Rates
Content Quality
- Maintain 70%+ average retention
- Create strong hooks in first 15 seconds
- Use engaging thumbnails and titles
- Build series that keep viewers coming back
Business Development
- Track and report sponsor ROI data
- Build case studies from successful campaigns
- Develop niche expertise in high-value verticals
- Create rate card tiers for different integration types
Frequently Asked Questions
What is Tier 1 audience and why does it matter?
How accurate is this estimate?
What CPM should I start with?
How big should my package discount be?
Should I charge different rates for different niches?
What about usage rights and exclusivity?
How do I justify my rates to brands?
When should I increase my rates?
Related Calculators
Explore more tools to help with your business decisions