How It Works
Three simple steps to get accurate calculations
Enter scope
Set platforms and weekly content volume per client.
Set your rate and hours
Enter your internal hourly rate and hours available for client work each week.
Get your price and capacity
See a recommended monthly retainer, price range, effective hourly, and sustainable clients.
Social Media Management Pricing
Estimate a fair monthly retainer with a few clear inputs. Advanced settings are available for fine‑tuning.
Share Your Scenario
Copy link with your current inputs
Quick Setup
All rates and volumes are per client unless noted. Posts are per platform; stories/reels are totals across platforms.
Number of platforms you manage for this client (e.g., Instagram, TikTok, LinkedIn).
Average feed posts per platform each week for this client (e.g., 3 posts per week per platform).
Total short‑form videos (Reels/Shorts/TikTok) per week across all platforms for this client.
DMs, comments, moderation time each week.
Your blended internal rate (before profit).
Total weekly hours you can dedicate to client delivery.
Advanced Settings
Optional. Adjust time assumptions, overhead, and margin to match your workflow.
Total stories per week across all platforms for this client (optional).
Typical: 45–90 minutes depending on quality and process.
Typical: 5–15 minutes for simple story sets.
Typical: 90–150 minutes (scripting, filming, editing).
Monthly strategic planning and content pillars.
Time to prepare performance reports.
Client calls and internal syncs.
Safety margin to cover revisions and small scope creep.
Business overhead (taxes, admin, sales, equipment). Typical: 10–20%.
Target net margin on top of costs. Typical: 20–40%.
Schedulers, design tools, and asset libraries.
If you outsource editing or design, estimate monthly hours.
Blended subcontractor rate if applicable.
Do not recommend below this monthly floor.
Results
Hours Summary (per client)
Clients & Capacity
Cost Breakdown
Frequently Asked Questions
What’s a healthy utilization target?
How do I handle scope creep in retainers?
What if my effective hourly is too low?
Do these numbers work for agencies with subcontractors?
Is software cost per client or total?
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