Service Business Minimum Price Calculator

Calculate your minimum hourly rate and per-job price to cover overhead, salary, and profit margin. Never underprice your services again.

Key Benefits:

  • Calculate your true minimum hourly rate
  • Set per-job price floors
  • Account for all overhead costs
  • Include salary and benefits
  • Build in profit margin
  • Know your breakeven point
  • Avoid underpricing jobs
  • Make confident pricing decisions

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Frequently Asked Questions

How do I calculate my minimum hourly rate?

Formula: (Annual overhead + Salary with benefits) ÷ Annual billable hours ÷ (1 - profit margin). Example: ($18K overhead + $97.5K salary) ÷ 1,440 hours ÷ 0.8 = $100/hour minimum.

What should I include in overhead?

Include: Vehicle costs, insurance, tools/equipment, software subscriptions, marketing, phone/internet, licensing, professional development, office/storage. Typical service business: $1,000-$3,000/month.

How many billable hours are realistic?

Most service businesses achieve 25-35 billable hours per week. Solo operators: 25-30 hours (rest is admin, travel, marketing). With admin help: 30-35 hours. Over 35 is often unsustainable long-term.

What profit margin should service businesses target?

Target 15-25% profit margin. This covers: Slow seasons, equipment replacement, growth investment, emergency fund. Under 10% leaves you vulnerable. Over 30% may price you out of market.

Should I ever price below my minimum?

Rarely. Exceptions: Strategic account that leads to referrals, portfolio/testimonial building, keeping crew busy in slow season. Never consistently price below minimum - it leads to burnout and business failure.
Results are estimates for informational purposes only. Consult professionals for important decisions.

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Service Minimum Price Calculator - Find Your Floor Rate