How It Works
Three simple steps to get accurate calculations
1
Enter Current Rent
Input current rent and proposed increase.
2
Estimate Churn Risk
Set move-out probability and turnover costs.
3
Rate Tenant Quality
Factor in tenant value and tenure.
4
Get Recommendation
See expected value and optimal decision.
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Frequently Asked Questions
How much can I raise rent without losing tenants?
3-5% annual increases are usually accepted. 5-8% may cause some churn. Over 10% significantly raises turnover risk. Long-term tenants tolerate less increase. Match market rates gradually.
What does turnover really cost?
Full costs: Marketing ($100-500), showing time, screening, cleaning ($200-500), minor repairs ($500-2000), vacancy loss (1-2 months rent), potential lower-quality tenant. Often $2,000-5,000+ total.
Should I keep below-market rent for good tenants?
Yes, often. A tenant paying $100 under market but staying 5 years beats a market-rate tenant leaving every 2 years. Calculate total cost including turnover, not just monthly rent.
How do I estimate churn probability?
Base rate 20-30% for any lease renewal. Add 10-20% for each 5% increase above inflation. Reduce 10-20% for long-term tenants (3+ years). Great tenants have lower base rates.
When should I definitely raise rent?
Raise when: Significantly below market (15%+), tenant has options but stays, high demand in area, or tenant is mediocre. Even small increases prevent falling far behind market.
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Results are estimates for informational purposes only. Consult professionals for important decisions.