How It Works
Three simple steps to get accurate calculations
Define Territory
Define your service territory radius and research local population density
Input Business Metrics
Input your average job value and current quote-to-job conversion rate
Analyze Competition
Count direct competitors in your area using Google Maps and directories
Set Income Goals
Set your target monthly income and available work capacity
Review Analysis
Review market analysis, opportunity score, and strategic recommendations
Optimize Strategy
Use insights to optimize pricing, marketing, and expansion planning
Local Service Business Territory Calculator
Analyze your service territory's market potential, competition density, and growth opportunities. Calculate the customers and market share needed to reach your income goals.
Share Your Scenario
Copy link with your current inputs
Service Territory
Total population in your city, town, or service area. Check city websites or Google for "[Your City] population".
Service Type & Market
Type of service affects what percentage of people will need your services annually.
Business Performance
Your typical job value including materials and labor. Use average from recent completed jobs.
Percentage of quotes that result in booked jobs. Track this metric to improve pricing.
Market Analysis
Direct competitors offering similar services in your area. Check Google Maps and directories.
Your desired monthly gross income before expenses and taxes.
Capacity & Operations
Total hours available for work including job time, travel, and admin tasks.
Average time per job including travel, setup, work, and cleanup.
Typical Market Penetration Rates
Percentage of households that use each service annually in typical suburban areas.
Territory Analysis Results
Territory Overview
Requirements to Meet Income Goal
Monthly Targets
Market Position
Strategic Recommendation
Excellent territory - focus on aggressive growth and market capture
Territory Growth Strategies
Customer Acquisition
- Google My Business optimization with reviews
- Door-to-door flyers in high-density areas
- Nextdoor and local Facebook group engagement
- Referral programs with existing customers
- Partner with real estate agents and property managers
- Seasonal marketing campaigns (spring cleanup, winter prep)
- Vehicle wraps and professional signage
- Home and garden show booth presence
Operational Efficiency
Route optimization: Group jobs by geography to reduce travel time and fuel costs.
Batch operations: Schedule similar jobs on the same days to improve efficiency.
Upselling opportunities: Identify complementary services to increase average job value.
Peak season planning: Hire temporary help during busy seasons to capture more revenue.
Competitive Intelligence
Monitor Competitors
- • Google Ads keywords and pricing
- • Online review sentiment analysis
- • Service area overlap mapping
- • Response time and availability
Differentiation Opportunities
- • Same-day or emergency services
- • Specialized certifications or equipment
- • Warranty or guarantee programs
- • Eco-friendly or premium service options
Excellent Territory Opportunity
Low Competition Area
Frequently Asked Questions
How do I find accurate population density for my area?
What constitutes a direct competitor for my service business?
How can I improve my quote-to-job conversion rate?
What if my opportunity score is low?
How accurate are the market penetration rate assumptions?
Should I expand my service radius if the market looks saturated?
How do I compete in a high-saturation market?
What factors affect seasonal demand in local service businesses?
How do I calculate my true average job value?
When should I consider hiring employees vs. staying solo?
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