How It Works
Three simple steps to get accurate calculations
1
Set Original Time
Enter hours to create original content.
2
Configure Platforms
Set reach multipliers and revenue for each.
3
Set Repurpose Time
Define % of original time to repurpose.
4
Get Allocation
See ROI ranking and optimal time split.
Loading Content Repurposing ROI Calculator...
Frequently Asked Questions
What content repurposes best?
Long-form → short-form works best. YouTube video → TikToks, Twitter threads, LinkedIn posts. Podcasts → audiograms, quote cards. Blogs → threads, carousels. The key is native formatting for each platform.
How much time should repurposing take?
Target 15-25% of original creation time per platform. Well-designed workflows: 10-15%. Manual editing: 25-40%. If over 50%, you're essentially creating new content.
Which platform has best ROI for creators?
Varies by niche: B2B → LinkedIn, Entertainment → TikTok, Evergreen → YouTube, Real-time → Twitter. YouTube has highest direct RPM but slowest growth. TikTok has reach but low monetization.
Should I repurpose to all platforms?
No. Focus on 2-3 platforms where your audience lives. Spreading thin hurts all channels. Master one, add another only when first is optimized. Quality beats quantity.
How do I measure repurposing success?
Track: Revenue per hour per platform, audience overlap (growing or stealing?), conversion rates to owned channels. If repurposed content doesn't feed your main channel or revenue, reconsider.
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Results are estimates for informational purposes only. Consult professionals for important decisions.